Filed under: Coupe , Performance , Marketing/Advertising , Videos , Toyota , UK A ban has reportedly been issued on a UK commercial for the Toyota GT86 (know as the Scion FR-S here in the US) that supposedly might “encourage motorists to drive irresponsibly,” because it “condoned dangerous driving.” The commercial, known as “The Real Deal,” in question has very clearly made an effort to distance itself from any kind of illicit real-world driving, as Toyota is fully aware that British laws forbids that kind of advertising. Toyota reportedly told Britain’s Advertising Standards Authority that it did not, in fact, condone unsafe or irresponsible driving, and that its commercial – which features a digital man in a sort of Dystopian “video game” world – is impossible to reproduce under real-world conditions. Toyota UK has not, as of this writing, felt compelled to remove the advertisement from its YouTube page , meaning you are at liberty to watch it for yourself below .
DETROIT – Advertising experts say more people are interested in buying Chevrolet cars and trucks due to clever and targeted advertising and innovative digital campaigns tied to Super Bowl XLVI.
Filed under: Convertible , Marketing/Advertising , Videos , Fiat She may be Jenny From The Block, but when it came time to pay homage to her ‘hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot.
Filed under: Convertible , Marketing/Advertising , Videos , Fiat She may be Jenny From The Block, but when it came time to pay homage to her ‘hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot. According to folks familiar with J.Lo and Fiat’s “My World” commercial production, a body-double was used for the scenes showing the car driving through Lopez’ hometown of the Bronx. The Smoking Gun reports that Lopez’ scenes were actually filmed in Los Angeles, and Big Block, an LA-based digital production studio, was brought in to make it appear as though J.Lo was actually driving through her hometown
Filed under: Hirings/Firings/Layoffs , Plants/Manufacturing , Hatchback , Chrysler , Fiat The Fiat 500 may have taken overseas markets by storm, but that isn’t quite the case here in North America, where a delayed rollout, overly optimistic sales projections and related issues have hampered the retro supermini’s sales. So much so, in fact, that Chrysler has reportedly had to stop production of the 1.4-liter engine that powers the Cinquecento until demand catches up to supply
Filed under: Car Buying , Marketing/Advertising , Hatchback , Fiat Chrysler set a hugely ambitious sales goal for the 2012 Fiat 500 here in the United States: 6,000 units per month. It shouldn’t come as a surprise, then, to learn that early sales figures aren’t exactly meeting expectations thus far, but according to Chrysler, this isn’t by any fault of the car. “I don’t think we have a car problem; people love the car,” Fiat chief marketing officer Oliver Francois said while speaking to Advertising Age.
Media Advisory: Live Web Chat with Ram Truck Brand President and CEO Fred Diaz on New Advertising Campaign, Thursday, August 11
Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC, and Marissa Hunter, Head of Advertising – Ram Truck Brand, discuss the brand’s “Code of the West” advertising campaign and answer questions in a live web chat.
Man, I have never gone this long without posting something. Yes, there’s been a lot going on and since I’m now freelancing and back living in the western hemisphere, my schedule is all out of whack. But I’m ready to get back to my normal blog schedule and writing about what’s been going on in [...]